The Simply Sweet project was a branding exercise for a start-up bakery business. The goal was to differentiate the bakery from competitors and for it to be recognized for its delicious cupcakes. Using a color pallette reminiscent of chocolate and blue icing, the result was an identity system designed to highlight its signature product – cupcakes.

The Simply Sweet logo lends itself to a variety of applications including custom printed cake boxes, napkins, coffee cups, apparel, storefront signage, and various digital properties, including websites and social media. The outcome was a solid brand that expresses the fun, whimsical, and crave-inducing personality of Simply Sweet, giving it a voice to help cultivate and grow its customer base. Yum!