Syrena Foods imports a variety of pickled food and juices from Poland. The company needed to develop packaging and labels to help sell its products in American supermarkets. One requirement was that the labels be bilingual, English/Polish, so that the products could be placed in both regular and ethnic aisles of supermarkets. The result was two different label systems that easily communicated in two languages and incorporated vivid illustrations of fruits and vegetables. The labels were designed with scale in mind and easily translated to bottles and packaging of all sizes without sacrificing the brand recognition.
Client: Syrena Foods Inc.
Agency: Bluberries Advertising