BMW MOTORRAD

We partnered with a prominent BMW dealership in Manhattan for a project focused on growing the community of motorcycle enthusiasts and driving BMW Motorrad sales through organized events. The events gave the dealership an opportunity to promote new models and merchandise to existing customers as well as new ones. The goal was to create a series of high quality poster designs used for promoting riding events throughout the U.S. The designs were also used in other mediums that included print advertisements, digital banner ads for social media, as well as postcards for a direct response campaign.