The Simply Sweet project was a branding exercise for a start-up bakery business. The goal was to differentiate the bakery from competitors and for it to be recognized for its delicious cupcakes. We used a color pallette reminiscent of chocolate and blue icing to design a logo and packaging that highlighted the bakery’s signature product – cupcakes.

The Simply Sweet logo lends itself to a variety of applications including custom printed cake boxes, napkins, coffee cups, apparel, storefront signage, as well as digital properties such as websites and social media. The outcome was a solid brand that expresses the fun, whimsical, and crave-inducing personality of Simply Sweet, giving it a voice to help engage and grow its customer base. Yum!

Create something memorable that resonates with your customers.

We provide full service label and package design for many different product types. From consumer packaged goods to electronics and technology products, we can partner with you for your next big product launch.