Vanessa DeLeon Associates is a high-end residential and commercial interior design firm based in New York City. The firm, located in the Starrett Lehigh building, is led by notable interior designer Vanessa DeLeon—a long time strategic partner.

For this project, we partnered with Vanessa to refresh the brand identity for her firm. As the developers of the original brand identity we knew exactly what this project entailed. The refresh included a new logo design that maintained the essence of the original while reinforcing the core design principles of the firm. We designed all new business collateral, including business cards and letterhead with more luxurious paper options for both. We also worked on new branded merchandise such as new canvas bags that are given to clients to take home their color swatches, samples, and renderings.

For their digital footprint, we knew a website re-design was necessary but a new a look and feel wouldn’t be enough. We decided to completely take down the site and re-build it from the ground up. We developed a new content strategy that focused on what visitors wanted to see more of, positioning the firm as a major influencer in their field. The result was a simple and uncluttered design that showcases the firm’s projects and a blog platform for Vanessa to distribute engaging content to audiences. To promote the launch of the new website we leveraged her large social media following and produced a short video that informed viewers when to expect it.